This is the sixth in a series of articles on the design and use of print media for value added marketing and advertising through tough economic times. If used this article deals with postcards. They can be pricey with very little return, if not used correctly. Today's article will offer some tips on how best to use them properly.
Part 1 of 8: Why online advertising a Web site, and AND digital marketing your business with print are necessary to successfully market your business and yourself.
Have t-shirts, hats, tote bags or buttons made and then WEAR them! While you're out running errands, people will undoubtedly notice and ask you about your product or service.
This means knowing what your reader wants to know, and the order he or she would like to read it in. A simple way to do this is to ask questions a customer would inquire about the product or service. Let us say you own a dentist's office. The first thing patients will want to know is, what services you provide and how they can be helped by those services. So you put that information in the first panel of your brochure (the first panel following the cover, that is). Next, people will want to know a bit more about the services in depth. After that, they might want to know the pricing for your payment try these out and then each service and financing options. This is a logical stream that will keep people because they wouldn't get frustrated trying to find the info they want reading your brochure.
Ever seen a movie with a person? Did you notice the picture on the wall, the shirt and the desk; yea real exciting. This is not a video. Video is meant to present a meaning in addition to a visual experience. By including a narrative line that is visual Make the most of video. Get read what he said out from behind the desk, go around a bit and interact with other people. Mixing a narrative has infinite impact than a video.
2- Make your design unusual. Do not use templates. This is only going to make you produce an ordinary looking material. You need to make sure that you come up if you wish to be noticed. You can look at templates for ideas but put in some of your suggestions you would like. This is your chance that you put your creative juices into high gear, but do not overdo it. Uniqueness is significantly better than distinctiveness.
If you stared at an SUV and a coupe and wanted to get a car, which one will probably cost you more? When it's not a luxury coupe, the larger SUV will take the cake almost 100 percent of the time. It's the same for calendars. Do you require a gigantic set of boxes that are dated ? Or would you squeeze as much performance out of calendar printing that's a bit smaller? It's best to experiment with dimensions and calculations to determine which size feasibly saves money on the following calendar printing order.